'This Girl Can'

In the advert, 'This Girl Can' women are represented to be empowered and feel that they can participate in sport, not matter their age or body shape. This is represented through the diversity of women within the video, with differing ages, ethnicities and body types.

The use of mid-shots and close ups show that the video is very much focused on what the women, reiterating the message of 'this girl can', showing that no matter who you are, you can participate in sport and be the best you can be. The video starts with a mid shot of a girl, walking out a swimming pool. She does not have the body type seen a lot in the media, she is much more curvy, portraying that you do not have to have the 'perfect' body. Furthermore, the transitions between clips is face paced, which reflects the women's movement. The transitions also allow a wide range of women doing various sports to be shown, varying in age, ethnicity and body type.

The use of the non-digetic sound of the song 'get your freak on' by Missy Elliott is a cultural reference as Missy Elliott is a strong independent woman and represents the women well in the video.